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Social Media Management

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NOT JUST SOCIAL BUTTERFLIES

SOCIAL MEDIA MANAGEMENT

My management has showcased our sisterhood, highlighted events, and created a welcoming, vibrant brand for our chapter.

CONTENT CREATION

Creative and consistent posting along with coordinated communication of events made for an aesthetic, purposeful social media presence.

COMMUNITY MANAGEMENT

Building a following base meant building long-term support for our philanthropy, events, and fundraising, while also keeping parents and alumni in the loop.

Growth

It's all about the content.

Pi Phi's Instagram grew 40.5% in followers during my management, and TikTok grew 191.7%.

As social media remains the face of a sorority for potential new members and college students, this growth was a catalyzer in recruiting women to Greek Life as well as showcasing the values of Pi Beta Phi as a fun-loving sisterhood.

2024 TikTok

39k Followers

2024 Instagram

26k Followers

2022 TikTok

12k Followers

2022 Instagram

18.5k Followers

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Feed Posts

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@PIBETAPHISDSU

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Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
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Merchandising

Serving as Pi Beta Phi's Merchandising Chair allowed me the opportunity to design our chapter's apparael from sketched mock-ups to execution through a third party manufacturer.

20.5k Views

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Pink Poppy Flowers
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